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      <image:title>About-old</image:title>
      <image:caption>It all started at Apple, where I became a full stack-brand marketer and creative producer while wrangling teams of true believers, cowboys, and the occasional skeptic.  After leaving Apple, I was brought back twice to take on the responsibilities of executives on leave, proving that the personal trust and reputation we build can have a very long shelf life.</image:caption>
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      <image:title>Brand Strategy</image:title>
      <image:caption>I’ve helped more than a dozen technology and media companies develop strategic narrative blueprints that are informed by an in-depth understanding of a company’s business, technology, product, competition, and audience. These serve as the guiding North Star not only for creative communications, integrated marketing, and content campaigns - but also across strategic, technical, and tactical business operations. You can read about examples of this work for Apple and NTT’s global innovation center.</image:caption>
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      <image:caption>Organizations often struggle to uncover the essential nature and structure of their story. The narrative DNA of their history and purpose must be original, differentiated, and backed by facts – not just aspirations and intentions that won't stand up to the scrutiny of the real world.</image:caption>
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      <image:caption>Storytelling now demands an expanded definition of creativity that includes, but goes beyond, plot and traditional production skills. This is particularly true as technology continues to redefine the relationship between storyteller and audience. Content production requires the hands-on understanding of the technologies, unique characteristics, and business opportunities of each media type - from streaming video and podcasts to live and virtual events to editorial.</image:caption>
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      <image:title>Media Production</image:title>
      <image:caption>I’ve been an individual creative, led diverse production teams in all areas of media, and have curated the work others. And I’ve garnered a few award nominations and wins along the way – often while also working under budget, resource, and time limitations. You can read about examples of this work for Apple, Starbucks, Peter Gabriel, NTT, and Blurb.</image:caption>
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      <image:title>Operations - Program Management and Operations</image:title>
      <image:caption>I’m known for my ability to parachute into new environments, quickly gauge the lay of the land, find allies, engage essential resources, and then create ‘that which has not existed before.’ To do this well requires ease navigating the world at 50,000 feet and experience working directly with the C-suite, strategic partners, and high profile individuals. And it helps to love to be deep in the trenches with individual creative, business, and technical team members. Effectively engaging and leading with all of these moving parts means that I have to be able to create flexible and executable plans - roadmaps - for myself and others.</image:caption>
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      <image:title>Media Production (lance_edits) - Storytelling now demands an expanded definition of creativity that includes, but goes beyond, plot and traditional production skills. This is particularly true as technology continues to redefine the relationship between storyteller and audience. Content production requires the hands-on understanding of the technologies, unique characteristics, and business opportunities of each media type - from streaming video and podcasts to live and virtual events to editorial.</image:title>
      <image:caption>I’ve been an individual creative, led diverse production teams in all areas of media, and have curated the work others. And I’ve garnered a few award nominations and wins along the way – often while also working under budget, resource, and time limitations.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference. xxxxxx</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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