Can I Get A Witness?
Some kind words from collaborators, executives, and investors
“ Liz is definitely in the running for my all-time client award. She was that rare combination of a marketer who was also an expert on the subject – music and technology. And instead of the typical ‘corporate mansplaining’ of feeds, speeds, and standards – she knew how to create a strategy and narrative framework in which noted musicians could tell the story While her approach required a real leap of faith, she knew how to build the needed internal business support.
And as for her ability to vet and build relationships with some very busy, and often difficult people – and then prep and navigate an interview with them … I have no idea how she did this, but I’m glad she did. It made things incredibly easy for the production team when we showed up.”
– Chris Korody, President and Producer - Silver Strand Films/Apple Music Video
“Liz was one of the few marketing people - and a fellow musician - at Apple that really understood and appreciated engineers and our work. She was an advocate and translator to non-technical groups across the company. Her creativity, curiosity and commitment helped us take work that might have otherwise stayed in the lab and put it in real people’s hands around the world. And we got to hang out with some amazing artists in the process.”
– John Worthington, Engineering Lead and Co-Inventor of Quicktime - Apple Advanced Technology Group
“Working with Liz is magic. She is simultaneously diligently prepared and wide open to the organic flow of collaboration. We've worked together on everything from video production to deep branding projects and every time she has delivered beautiful results.”
– Chris Shipley, Executive Producer Google Newsgeist and author of “The Empathy Advantage”
“I have worked with Liz throughout our company’s growth, from pre-revenue to launch to scale. She has been our partner in the trenches every step of the way. Liz has been instrumental in helping us define our company’s messaging architecture - helping us cut through the noise and continually share a unique, compelling story with the world. She’s provided holistic guidance and support, not siloed to marketing. By taking into account our overall business strategy and objectives, the company’s product innovation story, and the wider market landscape, she’s helped us achieve our goals."
– Will Smelko, Founder and CEO - Ora Organic
“Liz defies the traditional definition of ’smart’ that I find in the business and creative worlds today. You might call it a combination of IQ + EQ + DQ. She’s got real wisdom from having been in the trenches. And she gets tech both in terms of its development and creative application. At the same time, her approach to work and her colleagues always reflects deeply human values and practices. What investor or founder wouldn't want that on their team?”
– Adam Lilling, Founder and Managing Director - Plus Capital/Plus Ventures
“Our Chief Product Officer had worked with Liz previously and knew her to be an extraordinarily creative problem solver - especially when the problem itself was emergent. Blurb was developing a new version of authoring tools that would enable authors to create interactive eBooks. Liz recruited several new authors and then worked with them to create the first interactive e-Books via these new tools. Working independently with a platform with code in flux and with non-technical authors was no small task.
There were three great outcomes as a result of Liz’s work: (1) The user experience from these authors greatly improved the final release. (2) We were able to launch with actual users and their interactive ebooks. (3) The launch resulted in product awards, as well as attracted Disney’s Hyperion label to produce an interactive ebook via the Blurb platform.”
– Eileen Gittins, Founder, CEO, Board Member - Blurb
“Liz’s determination to get stronger, combined with a deep desire to understand the "why" of what we do makes her the ideal client. In a world where most just show up and ask what to do, Liz not only shows up, but is prepared, asks for new challenges, and is interested in learning new skillsets. She possesses the grit it requires to take a seemingly insurmountable activity, break it down piece by piece, and practice until she has mastered the skill. I have found the rare few who possess these skills are high achievers both inside and outside of the gym.”
– Jakki Flaherty, Personal Trainer • Best of the Bay Trainer • CSCS • TPI