Part 3 - The New Brand Builders: Digital Influencers and Creators Take Control of Their Economic Destiny. Brands Should Take Notice.
Today’s digitally-native influencers and creators bear little resemblance to the more naïve YouTube stars of a decade ago – not only in terms of the growth of their highly engaged global audiences, but in their brand and community-building savvy. This is changing the ways they are considering engagements with brands and in building their own brand presence.
Part 2 - The New Brand Builders: Paid Mercenary or Energized Investor? Artists, Athletes, and Their New Relationship with Brands
The lessons of equity participation in the entertainment industry, the transparent versus performative aspects of social platforms, and the unique phenomena of parasocial relationships have cracked open the door for a new kind of values and outcome-driven relationship between iconic artists-athletes and brands. If they understand the source and nature of these three forces, both individuals and companies can design new forms of engagement and deal structure.
Part 1 - The New Brand Builders : The Market Power of Icons, Influencers, and Creators
Iconic actors, musicians, and athletes. Digital influencers. Creators. Why do companies pursue relationships with these individuals for brand-building purposes? How can old ways of thinking and long-established practices limit the engagement and effectiveness of those relationships?
Evolutions in Live Streaming Entertainment – From Mainstream Artists to Concerts from Home Studios
It all begins with an idea.
Virtual Events and Experiences – Lessons from Experiments in the Year of the Covid-19 Pandemic
It all begins with an idea.
When A Comet Meets a Tornado – The Power of Creative Partnerships
It all begins with an idea.
Why Space Matters – An Argument For Truly Creative Environments and Against Cube Culture
It all begins with an idea.
Inspiration - Some Of The Best Ideas Come From Unexpected Sources
It all begins with an idea.
Learning from Pixar: Deep Beliefs, Hard Truths, and Creative Magic
It all begins with an idea.
Tweet Wars – A Twitter Concept for Engaging Sports Fans, Brands, and Social Causes
It all begins with an idea.
Technology and Live Events: Using Twitter to Reimagine Woodstock
It all begins with an idea.
Digital World Meet the Real World - An Audience and Media Model
It all begins with an idea.