eMeter

Brand Strategy  • Messaging Architecture • Narrative Development • Collateral Production • C-Suite Workshop Facilitation

How do you stand out against larger competitors in an evolving technology-driven industry where there is a need to make complex concepts accessible to a diverse group of decisions makers – from consumers to government officials? 

I worked with the founder and C-Suite team at this smart energy startup (eventually acquired by Siemens) to craft a brand story with unique proof-backed messages that could no longer be appropriated by their aggressive, and better funded, competitors. 

With a small creative team, this narrative framework was expanded into the company’s first market-facing vision and product collateral that finally enabled it to deliver a consistent, powerful, and defensible message.