Peter Gabriel

Celebrity/Artist Engagement and Approval • Creative Concepts  • Media Production • Creative and Technical Team Management • Sponsorship

Peter Gabriel wanted something new when he brought his multi-artist WOMAD Tour to North America for the first time in 10 years. Given his fascination with the intersection of media and technology, the answer was to develop participatory digital experiences for the festival audience. 

I pitched a portfolio of concepts to several Silicon Valley companies — including Apple, HP, and Adobe — who became primary sponsors and co-developers. With one of the largest audiences ever — 100,000 people —in San Francisco’s Golden Gate Park, our technologists, producers, artists and photographers (including a few Pulitzer Prize winners) delivered hands-on creative experiences, a real-time photo gallery, a dynamic billboard, and an interactive performanceby Peter Gabriel and his bass player Tony Levin.

I later worked with Gabriel’s Real World team to build his relationship with Apple and Dentsu.  This included partial sponsorship for Gabriel’s ‘Secret World’ tour and international promotion of his ground-breaking interactive media work, ‘Xplora,’ in Cannes, Hong Kong, and Tokyo.

“Interactivity is exciting because it helps us not just to be artists, but to provide a lot of material for the audience to participate in - so that eventually they become the artists themselves and can use what we create.” - Peter Gabriel