LivingHomes
Brand Strategy • Narrative and Content Development • Web Strategy and Production • Video Production
Launching a company is never easy. When you’re faced with crafting and delivering a new and complex story that has to overcome preconceived ideas in an established industry, that can be a truly daunting task. This was the challenge facing the entrepreneurial CEO of LivingHomes, the first prefabricated home design and construction company in the US dedicated to sustainable design, processes, and materials.
With only a few months before launch, I was hired to develop the narrative for the company and translate it into a new website and videos that would engage people emotionally and visually, while also explaining some of the complex concepts and data behind its unique sustainability strategy. The website earned a Webby nomination and the videos brought in coverage from media entities including CNN and Discovery.
In addition to installing the first LEED Platinum home in the US on its launch date, LivingHomes has won numerous sustainability and design awards and successfully expanded into Plant Prefab with investment from Amazon.
