NTT Innovation Center
Brand Strategy • Messaging Architecture • Narrative and Content Development • Product Marketing • Video Production • Thought Leadership • Influencer Outreach • Ghostwriting
Like many global Fortune 500 companies, NTT established an outpost in Silicon Valley to enhance its innovation profile and reach out to US startups and universities. The leadership of the innovation center faced the challenge of gaining support from the hundreds of culturally diverse companies NTT owned around the world, as well as cutting through the noise of innovation theater to tap the curiosity of entrepreneurs.
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I worked with the CEO and her direct reports to develop a unique vision and story for the company and interpret this into a variety of media to drive awareness and engagement – thought leadership, salons, content marketing, and video production ranging from conceptual animation to documentary style interviews.
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